39. From High Income Tech Director to CEO of Crafted Stays - Gil Chan
In this episode of STR Like The Best, host Michael Chang interviews Gil Chan, the CEO and founder of Crafted Stays, who shares his journey from a tech background to becoming a successful short-term rental investor & entrepreneur.
Gil's company helps hosts build polished websites and strategic marketing plans to drive more direct bookings. They also delve into practical tools and tactics for collecting emails, effective marketing campaigns, and leveraging social media for better ROI.
This episode is a comprehensive guide for STR hosts looking to optimize their business and reduce OTA dependency.
00:54 Gil's Background and Journey into Short-Term Rentals
01:43 First Property and Learning Curve
03:35 Tax Benefits of Short-Term Rentals
08:27 Leveraging Technology and Tools
19:32 Optimizing and Expanding the Portfolio
24:31 Designing and Marketing for Your Target Audience
28:19 Building a Direct Booking Strategy
29:31 Balancing Direct Bookings and OTA Platforms
35:35 Crafting a Professional Direct Booking Website 39:12 Effective Marketing Tactics for Direct Bookings
48:13 Conclusion and Final Thoughts
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